Privacy Policy

Hedetangen AB respects your privacy and your right to have control over your personal data. We will be transparent about what information we collect and why, and we will protect it in the most secure way possible.

In Hedetangen’s personal data policy, it is described what data we collect, for what purpose it is collected, how you can have control over your own data, and how you can contact us. This personal data policy applies when you use websites and services that are part of websites administered by Hedetangen AB. Hedetangen AB is the data controller in accordance with these terms.

What personal data we collect and why we collect it
Hedetangen AB primarily collects information directly from you as a customer of Hedetangen AB’s services. Examples of personal data we collect include your name and contact information such as mobile number and email address.

Hedetangen AB registers, or may register, your personal data in connection with: Signing up for a service offered via Hedetangen’s website, for example through a price inquiry, personal choices in your account, purchase and transaction information, as well as booking a stay. When you enter your email address or mobile number on the website. Collection and storage of sensitive personal data, such as health information. If you contact us by email, by phone, through our website, or via social media. If you sign up for Hedetangen’s newsletter. Your visit to our website, including but not limited to traffic data, location data, weblogs, and other communication data, as well as, for example, the IP address, type of device, operating system, and browser type used for the visit. Contacting you as a guest with questions or concerns regarding inquiries or bookings of our services.

Personal data is also generated by technical processes, such as contact forms, comments, cookie files, analytics tools, and embedded third-party content/links to “partners.” Hedetangen AB is not responsible for the privacy policies of its “partners.” When you visit our website, you also consent to us placing cookies on your computer. These cookies track you and your browsing behavior in order to provide you with marketing based on your behavior. Hedetangen AB integrates with WordPress. WordPress only collects the information displayed on the screen for user data for registered users. By filling in the “booking terms and policy” or “Subscribe to news and offers,” we obtain your active consent as a user. How we use collected information Hedetangen AB primarily processes personal data for the purposes stated below and for any additional purposes indicated at the time of collection:

To fulfill orders for services through Hedetangen’s platforms (website or social media such as Facebook and/or Instagram), enable good customer service, such as handling your inquiries, correcting incorrect information, or sending information you have requested, e.g., newsletters or service updates. Information about service orders is stored and analyzed and forms the basis for offers and discounts as well as both general and targeted marketing; to be able to manage customer profiles, conduct analyses, and carry out market research; for system administration and to be able to produce statistical data on our users’ behavior and patterns, but this does not identify any individual and occurs at an aggregated level; to, through analysis of your behavior on our websites and social media (Facebook and Instagram), develop, deliver, and improve our products and services. Personal data is also used in analysis to perform segmentation/profiling, to be able to develop targeted offers and services. To send you information and marketing via SMS, email, or other digital contact channels such as social media (Facebook/Instagram) when you have an active customer relationship with us; To contact you via SMS, phone, or email about other offers, campaigns, or services that we believe may be of interest to you, please note that you can opt out of this marketing at any time; To be able to give you relevant recommendations, offers, and customized services based on what others with similar behavioral patterns have been interested in, what services you have chosen, viewed, and shown interest in; To help us develop our website and social media (Facebook/Instagram) to be more useful and to improve your user experience of the platforms that Hedetangen AB represents by being able to customize the display of services according to the device used;

To send important messages such as communication about changes to our terms and policies. Information that can be shared We may share information with other companies that process data on our behalf so that we can provide our services, e.g., analytics, distribution, or other services to maintain and enforce our user terms and delivery conditions. Information written in the comment section may be shared with third parties to provide good service, e.g., dietary requirements, allergies, special requests, etc. However, all handling of personal data always observes high security and confidentiality. Partners Hedetangen AB collaborates with prominent partners such as AuroraHut, EH Digital, SJÖ&HAV, etc. Hedetangen AB is not responsible for their offers or terms. If you have comments about these, you should contact the respective partner. Media Information shared on the website, Trustpilot, or any of our social media (Facebook/Instagram) may be made available by users who upload media files. All uploaded files are normally publicly accessible and may be used for marketing purposes, including, for example, quotes from Trustpilot. Cookie files When you use our website, personal data may be collected via cookies, for example. However, this is only done with separate consent. Information about your usage and which pages are visited is then stored. This may include technical information about your device and internet connection, such as operating system, browser version, IP address, cookies, and unique identifiers. When visiting our websites where our services are provided, various technologies may be used to recognize you in order to learn more about our users. This may happen directly or through the use of third-party technology. We provide the cookie files that WordPress installs by default. Legal basis, storage, and deletion of personal data. By providing information to Hedetangen AB, you give your consent for Hedetangen AB to register and store information about the service you have ordered and to process the provided personal data for the specified purposes. As the legal basis, Hedetangen AB will refer to the fulfillment of a contract, legitimate interest, or consent. If Hedetangen AB relies on legitimate interest as the basis, it will only be done for the purposes stated above. Please note that you can withdraw your consent at any time by contacting us; for contact details, see the Contact section. The processing is carried out in accordance with applicable legislation and means that personal data will not be retained longer than necessary with regard to the purposes of the services. Hedetangen AB will store your personal data. For marketing purposes, information older than 5 years is not used. In practical terms, this means that data is deleted when it is no longer relevant or necessary for analyses or direct marketing for the purposes for which it was collected. Some information may be retained longer if required by other legal obligations, such as the Accounting Act. All handling of personal data is always carried out with high security and confidentiality.

Contact Information: For more information about personal data management or if you have any questions, you are welcome to contact us at: Hedetangen AB Organization number: 556682-0212 Hedetången 420, 655 96, Väse, or at info@hedetangen.com

This privacy policy applies from 2025-05-01.